brand strategy / visual identity / messaging / art direction / copywriting / web design & development
Train with Be.
Train with Be. Branding
A boutique fitness studio, Train with Be. is built on the belief that everyone should be allowed to meet their fitness goals without fear of judgement. The team approached us to create a new brand that would position them as a fitness studio with a focus on building a caring community offering programmes that cater to all shapes, sizes and abilities.
Shaping the brand
The training ideology of Be. provides anybody who are daunted by the prospect of visiting typical gyms, with a safe space for them to get back into fitness. This was the foundation of their physical identity.
We created a series of graphical devices at the heart of the brand, borne from their logomark, and representing how Be. welcomes people of different shapes and sizes. This concept was extended into the colour choice, creating a brand palette inspired by textures and tones that tread the line between calmness and energy.
Inspired by their mission of creating a safe space for all shapes and sizes, we designed a word mark constructed of letterforms made up of different shapes that represent diverse body types in motion.
A versatile design system
We worked closely with the Be. team to create their website, and suite of photography assets. The brand's versatile design system was employed seamlessly throughout their website and social media platforms.
Distinct and dynamic
The result is a distinct and dynamic brand that speaks to the heart of the team's mission–fostering a safe and inclusive space for all shapes, sizes and abilities.
The website is built on Elementor for WordPress, allowing us to deliver a site that empowers the team to manage with ease and convenience.
Train with Be. at The Herencia
The Be. brand identity framework, including brand strategy and positioning, messaging, website and environmental graphics come to life at Be.'s fitness studio at The Herencia.
With awesome coaches who actually care coupled with branding done right, the Be. team now trains over 200 clients in their safe and inclusive space in less than a year after their opening.