brand identity / art direction / copywriting / messaging / ux/ui / web development
Endometriosis Support Group Singapore
Endometriosis(ters) was created from a campaign initiated by an Endometriosis warrior, Namira, and supported by Bayer.
The mission is to become the connection point for women looking for solace, insight and resources while navigating the daunting experience of finding treatment for endometriosis. Our challenge was to harmonise the campaign that birthed it all, #EforEndo, while also ensuring that Endometriosis(ters) had a distinct visual language that defined the two.
Empowerment, support and community
To solidify a strong brand identity necessary fro the group, we created a visual system that reflects strong themes of empowerment, support and community.
Endometriosis(ters) support group website
Pairing clear messaging crafted to speak to their target audience, the website included customisable illustrations from Drawkit that were edited and animated for the website.
The Singapore Endometriosis Support Group has provided over 1,400 women with the resources they need.