event identity / web design & development / event design / menu design / packaging design
HSBC Private Banking
HSBC Trustee 75th Anniversary
Established in 1946, HSBC Trustee celebrated a legacy built on trust, helping families build bridges across generations of wealth for 75 years.
A collaboration with local bespoke tastemakers Gastrogig, the much-anticipated HSBC Trustee 75th Anniversary dinner was postponed due to local Covid-19 restrictions.
A menu that tells a story
Designed to celebrate its 75th anniversary and to be held in a sterile environment due to Covid-19 restrictions, the menu was to feature an AR function that overlayed augmented reality clips over each individual dinner course.
Bridging local history with HSBC
Through a delicate balance, we crafted a pattern system that harmonises the HSBC branding with Singapore's heritage. This was applied to all event-related collaterals.
To digitalise the experience and act in line with HSBC's commitment towards sustainability, the wrist tags for event attendees were NFC-enabled and opened up its microsite with a simple tap.