event identity / web design & development / event design / menu design / packaging design

HSBC Private Banking

HSBC Trustee 75th Anniversary

industry

Banking
Finance

Established in 1946, HSBC Trustee celebrated a legacy built on trust, helping families build bridges across generations of wealth for 75 years.

A collaboration with local bespoke tastemakers Gastrogig, the much-anticipated HSBC Trustee 75th Anniversary dinner was postponed due to local Covid-19 restrictions.

HSBC Trustee 75th Anniversary Dinner
HSBC Trustee 75th Anniversary Event Menu Open
HSBC Trustee 75th Anniversary Event Menu Closed

A menu that tells a story

Designed to celebrate its 75th anniversary and to be held in a sterile environment due to Covid-19 restrictions, the menu was to feature an AR function that overlayed augmented reality clips over each individual dinner course.

HSBC Trustee 75th Anniversary Event Door Gift
HSBC Trustee 75th Anniversary Bridging Generations

Bridging local history with HSBC

Through a delicate balance, we crafted a pattern system that harmonises the HSBC branding with Singapore's heritage. This was applied to all event-related collaterals.

HSBC Trustee 75th Anniversary Event Microsite Mobile
HSBC Trustee 75th Anniversary Event Wrist Tags

Event microsite

To digitalise the experience and act in line with HSBC's commitment towards sustainability, the wrist tags for event attendees were NFC-enabled and opened up its microsite with a simple tap.

HSBC Trustee 75th Anniversary Event Microsite Home Page
HSBC Trustee 75th Anniversary Event Microsite Food
HSBC Trustee 75th Anniversary Event Microsite History
HSBC 75 Years of Bridging Generations

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