event identity / art direction / graphic design / illustration

Lazada Singapore

Come Home
to Lazada

industry

Home & Living, Lifestyle

Come Home to Lazada was Lazada's first mega online-to-offline (O2O) retail shopping experience. A collaboration with Realm Events, the pop-up featured its top partners and products.

More and more consumers are making purchases online in this new era of e-commerce. Therefore, we worked with Lazada to bridge the gap between their offline and online retail experience.

Come Home to Lazada Illustrations

Connecting with the masses

Lazada is an e-commerce giant in Southeast Asia that has been setting milestones ever since its foundation in a very competitive market.

The event identity system needed to speak to the general masses, and blend Lazada's vibrant, friendly personality with the pop-up's product tagging feature.

Come Home to Lazada Key Visual
Come Home to Lazada Logo
CH2Lazada Socials

Illustrated personas

We spoke to different personalities using illustrations that related to each customer segment. Thus, helping them to visualise themselves in a home furnished by Lazada.

CH2Lazada Mobile Microsite
Come Home to Lazada Crew Tag
Come Home to Lazada Flyers

A doorway to comfortable living

The identity system positions Lazada as a doorway to comfortable living. Stylised to suit the brand, the visuals also play on the feeling of being home, comfortable and at ease surrounded by Lazada. This then effectively conveyed a brand that deeply enriches our everyday life.

Come Home to Lazada Stickers

We heart Lazada

The Lazada pin is a nod towards the event's product tagging features. On a broader scale, it acts as a visual marker, and allows audiences to cognitively tie Lazada's value back to their homes.

CH2Lazada Visual Identity
Come Home to Lazada Products
Come Home to Lazada Entrance

Results

In line with Covid-19 local restrictions, Come Home to Lazada saw over 5,000 visitors at its pop-up space at Raffles City Shopping Centre.

CH2Lazada Microsite