The Advanced Night Repair is Estée Lauder's number one serum. For years, the Estée Lauder brand has refined and redeveloped their best-selling product. Launched virtually, our challenge was to design and develop the microsite to recruit a new generation of users.
The history of Advanced Night Repair
Maintaining Estée Lauder's well-established brand identity, this was executed successfully using visuals to illustrate the history of the product and encouraging consumers to experience the latest edition of their best-selling serum.
Customised interactive stickers
The microsite included a virtual photo booth for users to play with. We created stickers and frames exclusive to the Advanced Night Repair brand to encourage users to upload their photos onto their own social media platforms.