art direction / design / production
Advisors Alliance Group
AAG 2022 Calendar
industry
Finance
An annual favourite of the financial group's more senior audience, the AAG 2022 Calendar was designed with the objective of inspiring recipients to achieve and create more purpose in their lives.
Simple yet practical design
Both the Gregorian and Chinese calendar dates are incorporated in legible font sizes, keeping in mind the need to allow sufficient space for users to write in each box. The Advisors Alliance Group name stays rooted at the base of the calendar throughout the year.
Keeping consistent with the Thesis notebook, the Calendar acts as an extension of the notebook.
Results
A total of 16,450 calendars were printed, exceeding the previous year's orders by 34%.
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