book design / art direction / illustration / copywriting
Advisors Alliance Group
AAG 2022 Thesis Notebook
A major redesign of an annual publication with interactive elements, the AAG 2022 Thesis Notebook is intended to serve as a conversation starter and a door opener for financial consultants.
Keeping AAG Relevant
Noticing a shift in preference for digital instead of traditional media, we audited previous renditions and reworked the AAG Thesis Notebook to create a renewed publication.
Maintaining its relevance through a modern outlook, the Thesis Notebook appeals to its younger target audience with interactive material to facilitate and encourage conversation between financial consultants and their clients.
Through its redesign, AAG saw a 48% increase in sales since the inception of the Thesis Notebook in 2017, with a total of 22,250 copies printed.
Inspired by the dedicated professionals who form AAG
We encapsulated their commitment in supporting their clients through life's ups and downs via a story that unfolds as you journey through the book.
The characters in the book depict situations that happen in our everyday lives, allowing for clients to relate to the story.
Engaging and interactive
The book's framework interweaves the group's philosophy, values and achievements, its founder's personal message, essential financial data and statistics, all while keeping the content engaging and accessible.