UX/UI DESIGN

Yves Saint Laurent Beauty

YSL Pure Shots Launch

industry

Skincare, Beauty

The new YSL Pure Shots range by Yves Saint Laurent Beauty sets itself apart with a reinvented skincare experience that is catered to the urban woman's lifestyle.

Launched virtually in Singapore, we generated anticipation prior to launch through a microsite that would introduce consumers to the product range, eventually driving traffic towards signing up for a 4-day sampling kit.

YSL Live Fast Stay Young
YSL Pure Shots
YSL Pure Shots Product
YSL Pure Shots Sampling Kit
YSL Pure Shots Meet The Experts

Simple and effective UX

To communicate the essence of Pure Shots, we designed a clean microsite reflective of the aesthetics and style of the Pure Shots range and paired it with simple UX so users could easily navigate and gather information on each individual shot.

YSL Pure Shots Meet The Experts Mobile
YSL Pure Shots Night Reboot Serum
YSL Commitment 2
YSL Commitment 1
YSL Live Fast Stay Young
YSL Pure Shots Mobile