brand identity / art direction / copywriting / messaging / ux/ui / web development
Endometriosis Support Singapore
Endometriosis(ters) was created from a campaign initiated by an Endometriosis warrior, Namira, and supported by Bayer.
Our challenge was to harmonise the campaign that birthed it all, #EforEndo, while also ensuring that Endometriosis(ters) had a distinct visual language that defined the two.
Uniting and supporting women
The mission of Endometriosis(ters) is to become the connection point for women looking for solace, insight and resources. Additionally, it is to provide support while women navigate the daunting experience of finding treatment for endometriosis.
Empowerment, support and community
To solidify a strong brand identity necessary for the group, we created a visual system that reflects persistent themes of empowerment, support and community.
Endometriosis(ters) support group website
Pairing clear messaging crafted to speak to their target audience, the website included customisable illustrations from Drawkit that were edited and animated for the website.
The Singapore Endometriosis Support Group has provided over 1,400 women with the resources, guidance and knowledge that they need.