brand identity / art direction / copywriting / messaging / ux/ui / web development

Endometriosis(ters)

Endometriosis Support Singapore

industry

Women's Healthcare

Endometriosis(ters) was created from a campaign initiated by an Endometriosis warrior, Namira, and supported by Bayer.

Our challenge was to harmonise the campaign that birthed it all, #EforEndo, while also ensuring that Endometriosis(ters) had a distinct visual language that defined the two.

E for Endometriosis Logo

Uniting and supporting women

The mission of Endometriosis(ters) is to become the connection point for women looking for solace, insight and resources. Additionally, it is to provide support while women navigate the daunting experience of finding treatment for endometriosis.

Endometriosis Support Singapore Logo
Endometriosis Support Singapore Colour Palette
Endometriosis Support Singapore Responsiveness
Endometriosis Support Singapore Logo Design

Empowerment, support and community

To solidify a strong brand identity necessary for the group, we created a visual system that reflects persistent themes of empowerment, support and community.

Endometriosis Support Singapore Colours
Endometriosis Support Singapore Poster
Endometriosis Support Singapore Bag
Endometriosis Support Singapore Badge

Endometriosis(ters) support group website

Pairing clear messaging crafted to speak to their target audience, the website included customisable illustrations from Drawkit that were edited and animated for the website.

Endometriosis Support Singapore Facts
Endometriosis Support Singapore Website 3

Results

The Singapore Endometriosis Support Group has provided over 1,400 women with the resources, guidance and knowledge that they need.

Endometriosis Support Singapore 2
Endometriosis Support Singapore Website 1